More than three months since Khabib Nurmagomedov and Conor McGregor tussled in a historic clash, UFC 229 is continuing to smash more records.
UFC 229, which featured the lightweight pair on its main event, has already punched its way to the second largest gate and highest pay-per-view buys in the promotion history and now research revealed that the MMA show held at the T-mobile Arena last October 6 has generated the highest revenue for Las Vegas to date.
— Sherdog by Mandatory (@sherdogdotcom) January 28, 2019
The Ultimate Fighting Championship trooped to the T-mobile Arena in Las Vegas, Nevada last October to host one of the biggest fights in UFC history featuring Khabib Nurmagomedov and the returning Conor McGregor.
UFC 229 was nothing short of spectacular for MMA fans. It was a total war, a one for the books, as the event delivered everything the viewers wanted to see – intense rivalries, bloodbath, violence, and a shot at history.
Anthony Pettis and Tony Fergusson delivered one of the best and bloodiest fights in 2018 before Nurmagomedov passed the biggest test of his career with flying colours following a fourth-round submission of McGregor in the main event.
The company did not release official numbers but it was estimated that UFC 229’s headlining fight topped 2.4 million PPV buys after it tallied 1.9 million on traditional PPV and another 470 000 to 480 000 from streaming PPVs.
Although it was a million shy of White’s 3 million-forecast, the UFC 229 main event still emerged as the top drawing PPV event in UFC history. This feat also showed that McGregor has yet to lose his star power even after a two-year layoff.
Reports also claimed that UFC 229 was the second largest gate in UFC history as tickets were already sold out just three minutes after they were put on sale.
Highest Revenue for Vegas
UFC 229 added another milestone on Tuesday as the Nevada-based promotion revealed in a press release that its MMA event last October delivered the biggest economic impact to Las Vegas Metropolitan Area.
According to a study by Applied Analysis, UFC 229 generated the highest revenue for the “Sin City,” amounting to $86.4 million, which provided 414 jobs and salaries equivalent to $17.2 million for October 6 alone.
”During the build up to UFC 229, I said it was going to be the biggest event in UFC’s history, and now we have all the numbers to prove it. Khabib vs. McGregor smashed our records for Pay-Per-Views, social media impressions, and global viewership, and now we know it set records for economic impact here in Las Vegas.
“None of this would have been possible without the support from the Las Vegas community and UFC’s loyal fans, the best in sports,” stated UFC President Dana White.
Some of the notable facts from the research are listed below (via UFC.com):
$86.4 million total economic output
$17.2 million total salaries and wages paid
414 jobs supported in Southern Nevada
$3.7 million total taxes paid by visitors
40% of UFC 229 visitors travelled from international locations
50% of attendees were between the ages of 21 to 34
50% of attendees reported an annual household income of $100,000 or more
One in five attendees stayed in Las Vegas for at least five days
Nearly two in five attendees reported spending more than $2,000 on non-gaming activities
(Featured Image Source: Instagram/Khabib Nurmagomedov and Conor McGregor)