The Ultimate Fighting Championship is the world’s top mixed martial arts organisation. Since its acquisition two years ago, the company’s net worth has nearly doubled up, according to its head honcho.
With the UFC signing a partnership deal with ESPN, Dana White said the company is now worth $7 billion, with the broadcasting giant paying the Nevada-based promotion a whopping $300 million in five years.
Meanwhile, the UFC recently renewed White’s contract for another seven years as he aims to bring the brand at par with United States’ top four leagues – the NBA, NFL, MLB, and NHL.
However, the UFC parent company, Endeavor, who paid for the $4 billion purchase in 2016, plans to file for an initial public offering later this year, which would make UFC shares available in the stock market.
White has never welcomed this idea in the past, and now, he remains firm in his stand not to offer the public a piece of the UFC pie.
— SPORTS USA (@sportsusa_net) April 2, 2019
Not A Fan
The Wall Street Journal reported last week that Endeavor LLC, which owns top sports brands such as the UFC, is set to file for initial public offering by the end of 2019.
The move could result in significant changes in the UFC as the public can now invest in the company’s shares.
This also means Conor McGregor can finally be one of its owners even without fighting in a co-main event slot or locking horns with Hollywood actor, Mark Wahlberg.
In a recent interview with 8 Las Vegas, White reasserted his position regarding the report, saying he does not see himself as the head of a public company. (Transcript from MMA Mania)
“I’ve never been a fan of the UFC going public.”
“Can you picture me running a public company? No, I can’t either. Let’s take some bets on how long I’ll last in a public company.”
“What’s the over-under on that one?”
Taking UFC To The Next Level
Last month, White signed a seven-year extension as the promotion chief while the UFC expanded its deal with ESPN for the same period.
The outspoken UFC president stressed that his stay with the company is not about the money.
Instead, he aims to continue taking the MMA promotion to the next level while claiming that the UFC is now one of America’s big four sports leagues.
“That’s why I’m here. I didn’t stay here — it’s not about money, it’s not about any of that stuff. I don’t care about any of that stuff.
“I like to win, and I like to take this thing to the next level, the next level, the next level. And it’s what we’ve done, and it’s what we’re gonna continue to do.”
“A lot of big things have happened to us over the years, but once you make it to ESPN, you know you’ve made it as a sport.
— MMA Junkie (@MMAjunkie) August 21, 2018
“And right now, if you look at our deal, where we’re at, what we’re doing, we’re now one of the top four sports in the United States.
“The Big Four has changed. We are now one of them,” he declared.
(Featured Image Source: YouTube/8 Las Vegas and RTE)