Ultimate Fighting Championship’s Dana White has signed a 10-year contract as the president of the promotion, but he still sets his sights on venturing in a boxing business.
The outspoken UFC chief has already made tiny steps in building the foundation of his Zuffa boxing.
In December 2018, White inked a multi-year partnership with Roy Jon Jones Boxing Promotions.
As part of the deal, the UFC Fight Pass will live stream over 70 professional boxing events in the next three years.
Last April, White met Eddie Hearn, one of the most important and most prominent names in the boxing world at a gym in Las Vegas.
Both of them uploaded the photo on social media, which had fans speculating of a potential collaboration between the two promoters.
Then in a previous interview with CNN, the UFC president said more moves will be made after the summer in a bid to get his boxing business off the ground.
— BoxingScene.com (@boxingscene) October 26, 2018
The UFC Way
During the unveiling of the UFC Apex facility last week, White cited that boxing struggles today due to lack of big fights and big paychecks for other fighters.
“If you look at the way that it was in the 80s, 90s, even the early 2000s, you had [a few] guys that were [making money].” (transcript from BJPenn.com)
“You had Floyd [Mayweather], you had [Manny] Pacquiao, [Oscar] Del La Hoya, maybe a couple other guys.”
“But boxing as a whole, you’re talking about tons of fighters that weren’t making big money and weren’t in big fights. I think that the sport could be so much more.”
To this, he intends to utilize the same strategy he uses in the UFC to help boxing return to its glory days.
“If you look at what [the UFC has] built over the last 20 years, and our events, and how many events we’re doing — we’re doing 42 events a year.”
“Every time you go to one of our events, they’re either sold out or they break the record for ticket sales. This year we’re going to break the record for ticket sales, ever, in UFC history.”
“There are more tickets being sold this year than ever before in the history of the company. We continue to put on these fights, people come and see them. They’re on TV, free, they’re on ESPN, which everybody has.”
— TheMacLife (@Maclifeofficial) June 20, 2019
Breaking The Business Model
White said the current business model in boxing hinders the success of the sport, which he wants to break and rebuild.
“And we’re still doing million-dollar gates on these things without the Mayweathers and those types of fights.”
“You could build a business [like that] with boxing — build a real business.”
“You’ve just got to break it and rebuild it.”
Aside from this, White also plans to team up with the Fertitta brothers anew and invest on an NFL team.
“I heard the Panthers, that the Broncos were available, that the Chargers might be up for sale.”
“We’ll have to see how this plays out but yeah, if they buy a team, I’m in. I will partner up with them.”
“I would love to be back in business with them and do something. Obviously, I’m very busy and very focused over here.”
“Financially, I’d jump in with those guys. I just signed a new 10-year deal with the UFC, so in ten years, I can do something with them every day.”
— MMA Junkie (@MMAjunkie) June 16, 2019
(Featured Image Source: YouTube/ESPN MMA and Instagram/Conor McGregor)