History is rewritten today.
Unified middleweight world champion Saul ‘Canelo’ Alvarez plotted a rare milestone as he became the world’s highest paid sportsperson on Thursday after signing the richest athlete contract in the history of sports.
— Barstool Sports (@barstoolsports) October 17, 2018
The 28-year old Mexican has agreed to a five-year 11-fight deal with streaming service DAZN, which will earn him a whopping $365 million, or the most lucrative sports contract ever.
The deal eclipsed the previous richest athlete contract signed by baseball star Giancarlo Stanton in 2014, which came in at $325 million in 13 years. However, Alvarez’s annual income when broken down settled at $73 million per year or $10 million lesser than Lionel Messi’s $84 million annual salary.
Canelo remains as the biggest box office draw in the post-Mayweather era, with his last fight against Gennady Golovkin priced at $84 in the United States. Meanwhile, under the DAZN deal, users will have to pay $9.99 per month to be able to catch his two fights every year rather than paying single pay-per-view fees.
The middleweight champ said he was humbled to have landed the historic deal.
“Being part of this historic deal will require me to prepare myself even more and offer fans even better performances. At the same time, I am humbled to be selected to lead this new vision for the sport of boxing, which will without a doubt be for the benefit of the fans.”
Canelo Alvarez vs Rocky Fielding 🥊
Rate this fight out of 10…. pic.twitter.com/1DT2IVoTK3
— Boxing Exposure (@Boxing_Exposure) October 16, 2018
New Platform, New Challenge
The blockbuster deal also states that the Mexican champ will score an earnings of more than $1.3 million per week, which will increase if the streaming company reaches its subscription targets.
Alvarez is taking his partnership with DAZN as a new challenge and is confident that the streaming service will achieve its goal.
“I was never worried because I’m very confident in myself. I know how important I am to any platform I go to. I am very grateful to HBO and to Showtime for what they did for my career, but I am happy we’re moving forward and that I will be able to fight on a platform that is the future. I’ve always liked a challenge, and this is yet another challenge in my career.”
Speaking of new challenge, Alvarez is set to take on world champion Rocky Fielding in his first assignment under the historic contract.
The 28-year old boxer will move up to super middleweight in this match. He admitted that this will be a big risk for him.
“This is a new challenge, to be moving up in weight. We’ll see how the weight affects me. He’ll be bigger and maybe even stronger than me. This is a risk that I am taking.”
Alvarez is aware that Fielding is no ordinary opponent but he is not letting himself succumb to the pressure. Instead, he sets his eyes on the bigger prize, which is to become a part of the Mexican boxing history.
“I’m entering the comfort zone of the champion, but I’ll take this challenge on because that’s what I need to do to make history in my career. I want to be one of the top ten Mexican fighters to become a three-division world champion.”
The Alvarez-Fielding fight will take place this December 15 at the Madison Square Garden in New York.
(Featured Image Source: The Fight Game/YouTube)